Competitors analysis Research Paper Example | Topics and Well Written Essays - 500 words

Competitors analysis - Research Paper Example Lanvin: It is a product and serviced offering company that specializes in beauty products, perfumes, body lotions, hair dressing, body makeup, and skincare products. Also, it offers services such as body art, plastic surgery, and hair envy. Other products offered by the company include cosmetics, toiletries, weight and health products, and vitamins. GiambattistaValli: It deals in fashion and beauty products such as men and women clothing, handbags, shoes, plus size, accessories, and jewelry. On the other hand, the company sells fragrance, skincare, and makeup products (Kapferer & Bastien, 2009). Given these companies deal along the same line of products, they tend to compete for market dominance. The five companies command sizable market shares in France and globally. In particular, their commands can be tabulated as below: Notably the five companies tend to apply common and similar competitive strategies. Some of these strategies include product differentiation, as well as practicing the first, second, and third degrees of price differentiation. This would be fundamental in ensuring diverse and ever changing customer demands get satisfied accordingly. Given the variations of income among consumers, these players saw it wise to charge different prices for their commodities and services depending on consumers’ wealth endowments (Kapferer & Bastien, 2009). The five companies share a number of elements in common. This can be evidenced by the type of marketing media they apply. In order to reach out to a larger population of their potential clients, they heavily rely on online marketing platforms. In particular, these companies use social media and other online models to promote, advertise, and popularize their products and services. They use their websites and online advertising options such as Google search engines in reaching out to their customers. Also, they apply different forms of print media such as magazines and newsletters,